Full-scale VR sales environment

Let buyers walk the property before it is built.

Holodeck presents future homes, residences, and amenity spaces at 1:1 scale. Buyers tour together with a live host while Tera Tech operates every system behind the experience.

People using headsets inside a multi-user Holodeck room
Multi-user guided tour · Wireless · True architectural scale
1,100+guided sales tours
2,600+buyers and guests hosted
30 minaverage guided tour
$450Mreported residence sales

The buyer experience

A hosted 30-minute walkthrough of the spaces that drive the purchase decision.

A Tera Tech host leads buyers through a planned sequence of residences, views, and amenities. Guests move and speak together inside the same virtual environment instead of reviewing separate screens.

Full-scale spatial review

Buyers understand room dimensions, circulation, sightlines, ceiling height, and the relationship between indoor and outdoor spaces.

One shared presentation

The buyer, family members, broker, and host occupy the same environment and discuss the property in real time.

Wireless movement

Guests walk naturally without cables or backpack computers while high-fidelity scenes render in real time.

Professionally operated

Tera Tech manages equipment, calibration, guest preparation, tour facilitation, maintenance, and daily readiness.

A physical Holodeck tour paired with the residence experienced in VR

How developers use it

Give the sales team a repeatable way to present an unbuilt property.

  • Explain scale without approximation. Replace floor-plan interpretation with a direct understanding of space.
  • Present the complete buyer journey. Move from arrival and amenities into specific residences and views.
  • Support remote sales markets. Take a roadshow installation to cities where qualified buyers already live.
  • Standardize the presentation. Every prospect receives the same guided sequence, operating quality, and project story.

What Tera Tech provides

The venue, systems, and tour operation are managed as one sales product.

01

Venue and deployment plan

Footprint, equipment layout, guest flow, operating schedule, safety plan, and installation sequence.

02

System installation and upkeep

Headsets, tracking, networking, rendering systems, calibration, testing, spares, and preventative maintenance.

03

Tour staffing and facilitation

Trained hosts prepare guests, lead the walkthrough, manage scene transitions, and support the sales team.

04

Ongoing operating program

Daily opening checks, live monitoring, incident procedures, usage tracking, and adjustments as the sales program evolves.

Wireless VR headsets arranged for use
Headset preparation
A tracked Holodeck floor during installation
Venue installation
Tracking infrastructure installed above the Holodeck room
Tracking infrastructure

Deployment formats

Select a footprint based on sales volume, market coverage, and venue availability.

01

Permanent sales installation

A dedicated environment for sustained sales activity at the project, sales gallery, or development headquarters.

  • Reference footprint: 3,000–5,300+ sq ft
  • Multiple residences and amenities
  • Dedicated Tera Tech operating team
02

Roadshow installation

A temporary deployment for priority buyer markets, broker events, investor presentations, or launch periods.

  • Venue-adaptable floor plan
  • Transport, setup, operation, and strike
  • One proven 5,000 sq ft installation completed in three days
03

Urban presentation studio

A smaller permanent room for recurring appointments in a major feeder market or design center.

  • Reference footprint from 2,000 sq ft
  • Shared spatial alignment
  • Ongoing maintenance and support

Footprints and schedules are reference ranges from prior deployments. Final requirements depend on venue, guest capacity, content, and operating plan.

Implementation

From project brief to daily buyer tours.

  1. 01

    Define the sales use case

    Identify buyer segments, properties to present, priority decisions, tour volume, markets, and target launch date.

  2. 02

    Confirm venue and technical scope

    Survey the room, establish the systems plan, coordinate content requirements, and design the guest journey.

  3. 03

    Install, calibrate, and rehearse

    Build the environment, validate every scene and transition, train the operating team, and rehearse the complete tour.

  4. 04

    Operate and maintain

    Tera Tech prepares the system each day, facilitates tours, monitors performance, maintains equipment, and supports roadshow moves.

A Tera Tech Holodeck roadshow installed in a hotel ballroom

Reference deployment

Permanent installation and traveling sales program for a luxury residential development.

The Lake Austin deployment established the operating model: a large shared VR room, structured buyer tours, dedicated technical facilitation, and a roadshow version recreated in another city.

Tour history
1,100+ tours and 2,600+ guests
Typical appointment
Approximately 30 minutes
Reported sales
Approximately $450 million
Roadshow proof
5,000 sq ft installed in Manhattan in three days
Read the independent technical review

Project discussion

Tell us what you need buyers to understand before construction is complete.

We can scope the venue, operating model, deployment format, and tour capacity around your sales program.

cole@teratech.biz teratech.biz